Tuesday, 21 August 2012

Walmart : A different perspective.

Wal-Mart was constructed into a three product divisional structure. 

The successful world retailers business categories include Wal-Mart Stores (U.S.), Sam's Club (U.S.), and International stores. The International segment yields about 20% of the companys overall business income and is responsible for several different types of restaurants and stores including Wal-Mart and Sam's Club in 13 countries and Puerto Rico. 

This divisional structure and approach works to Wal-Mart's advantage because each division is open to focus its efforts on specific goals such as product, service, or customers. Narrowing the focus really allows the company to perform more effectively because they are allowed to pinpoint specific areas needing change and adjust appropriately .

Wal-Mart opened its first international store in Mexico City in 1991. 
The joint venture entry mode helped the company to manage severe cultural differences within the country and provided a base for Wal-Mart to learn more about their new market. Cifra provided a stepping stone entry in the country while enjoying a 50-50 joint partnership. Still, there were hurdles to tackle even with the best of cultural advice. For example, Wal-Mart paved large parking lots for their Mexican customers and then realized that much of their consumer base rode the bus to the store. Additionally, the high altitude was not taken into consideration and certain products would not work properly because of the condition. Wal-mart kept an open mind and developed a shuttle service to bring its customers and large bags to and from different locations .

Walmart has always been innovative as a company and has passed all tests with flying colours. We should look at Walmart as a innovator in its business domain and learn from its ways.


 

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