Wal-Mart was constructed into a three product divisional structure.
The successful world retailers business categories include Wal-Mart
Stores (U.S.), Sam's Club (U.S.), and International stores. The
International segment yields about 20% of the companys overall business
income and is responsible for several different types of restaurants and
stores including Wal-Mart and Sam's Club in 13 countries and Puerto
Rico.
This divisional structure and approach
works to Wal-Mart's advantage because each division is open to focus
its efforts on specific goals such as product, service, or customers.
Narrowing the focus really allows the company to perform more
effectively because they are allowed to pinpoint specific areas needing
change and adjust appropriately .
Wal-Mart opened its first international store in Mexico City in 1991.
The joint venture entry mode helped the company to manage severe
cultural differences within the country and provided a base for Wal-Mart
to learn more about their new market. Cifra provided a stepping stone
entry in the country while enjoying a 50-50 joint partnership. Still,
there were hurdles to tackle even with the best of cultural advice. For
example, Wal-Mart paved large parking lots for their Mexican customers
and then realized that much of their consumer base rode the bus to the
store. Additionally, the high altitude was not taken into consideration
and certain products would not work properly because of the condition.
Wal-mart kept an open mind and developed a shuttle service to bring its
customers and large bags to and from different locations .
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